Note: Please understand that this website is not affiliated with the Corday or the Jovoy companies in any way, it is only a reference page for collectors and those who have enjoyed their fragrances.


The goal of this website is to show the present owners of the companies how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, November 21, 2013

Toujours Toi by Corday c1951

Toujours Toi by Corday: launched in 1951. The name means "Always You" in French and is a flanker to Toujours Moi (Always Me) perfume.











Fragrance Composition:


So what does it smell like? It is classified as a floral fragrance for women and was described as "haunting, delicate" and "woodsy, exotic" with a Bulgarian rose undertone.
  • Top notes: aldehydes, neroli, lily, bergamot, hyacinth
  • Middle notes: Bulgarian rose, lily of the valley, Sambac jasmine, ylang ylang, tuberose
  • Base notes: orris, civet, musk, vetiver, cedar, ambergris, benzoin, vanilla, sandalwood, patchouli, opoponax

L'Atlantique, 1952:
"Thirty years as a top-selling perfume is the record behind Corday's 'Toujours Moi'; to celebrate such fame a sister perfume was brought out last summer, 'Toujours Toi'. The row of Corday bottles on the dressing table must also include 'Fame', a light perfume, if one is blond, or 'Tzigane', a spicy scent for brunettes. 'Jet' is discreet enough for all complexions."

Bottles:

Toujours Toi was available in parfum and eau de parfum.
  • 2 oz parfum bottle stands approximately 4 1/8" tall.
  • 1 oz parfum bottle stands just over 3 1/2" tall.
  • 1/2 oz parfum bottle stands 3" tall.
  • 1/8 oz parfum mini bottle stands approximately 1 3/4" tall.
  • 1/8 oz Cordette brass purse parfum flacon.
  • 4 oz eau de parfum concentree bottle. stands 5" tall.
  • 2 oz eau de parfum concentree bottle stands 4 1/4" tall.
  • 1/2 oz eau de parfum concentree bottle.


Town & Country - Volume 107, 1953:
"Corday's delightful French import: a quarter-ounce of Toujours Toi with Marcel Franck's mother-of-pearl atomizer."

"Toujours Toi," a perfume bottle for Corday, in clear glass, with gilded detail, with label, sealed in box. Paper loss, interior stain. Ht. 3 3/4". Photo by Rago Arts.





In 1951 prices for the Toujours Toi perfume ranged from $5.40 to $12.00.

Corday's TOUJOURS TOI, original retail prices shown in the 1960 American Druggist Blue Book:
  • Cordette, $3.75
  • Eau de Parfum, 2 oz. ea $5.00
  • Eau de Parfum, 4 oz. ea $9.50
  • Parfum, 1/4 oz.  ea $7.50
  • Parfum, 1/2 oz. ea $13.50
  • Parfum, 1 oz. ea $25.00
  • Parfum, 2 oz. ea $45.00

Fate of the Fragrance:


 Discontinued, date unknown. Still being sold in 1970.

 

Find Toujours Toi Perfume by Corday on ebay

1 comment:

  1. My PARFUMS CORDAY FLACON SAC 4CC of POSSESSION (Paris, France) was purchased in July 1969 at the Auckland, New Zealand duty-free store. Wording in front: CORDETTE on top, CORDAY below. I particularly enjoyed the perfume, which came in a classy, slender little gold-encased glass bottle with a stopper in the lid. Unfortunately, it was unobtainable for replacement in March 1970 at Sydney, Australia’s duty-free store, and I never managed to locate another one. It’s been mentioned online somewhere that production stopped in 1970. As a keepsake I’ve retained the container which still looks as good as new, but understandably since it was bought over 48 years ago, the aroma from the empty perfume bottle has all but vanished. The elegant vial was a very handy size that easily tucked into a small evening bag, and would have remained a classic favourite of mine had production continued. I’m unable to describe any of the notes, but was interested to read “Jack Twist’s” online review outlining these details. I’ve also just noticed a partial photo on another online site that appears to be identical to my container. Certainly, if the manufacturer again produced this perfume I’d be happy to buy once more, especially if it was presented in the afore-mentioned versatile container.

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