Toujours Moi by Corday c1923

In 1923, the launch of "Toujours Moi" by Corday represented more than just a new perfume; it encapsulated a historical reverence for the ancient art of incense. During its inception, the name "Toujours Moi," translating to "Always Me" in English, carried profound significance rooted in the enduring allure of precious incense. Originally, the fragrance was inspired by the sacred incense burned exclusively during Easter at the Notre Dame cathedral in France—an aromatic blend steeped in tradition and spirituality. This incense was a composition of frankincense, myrrh, resins, balm, and cinnamon, embellished with genuine gold dust, crafted to create a uniquely sacred ambiance.

Blanche Arvoy, the visionary behind "Toujours Moi," chose this name to evoke a sense of personal identity and timelessness. It speaks to a continuity of self, resonating with the wearer as an expression of everlasting beauty and allure. For women of the early 20th century, drawn to the elegance and sophistication of the Belle Époque, "Toujours Moi" offered a connection to the refined rituals of the past—reminiscent of the incense used in solemn religious ceremonies and grand occasions.

In the realm of perfumery, incense holds a special place. Its rich, evocative aromas have been cherished across cultures and centuries for their transformative power—from religious rites to royal courts and beyond. The adaptation of such revered incense into a perfume like "Toujours Moi" ensured its appeal as a luxurious and exotic fragrance, blending nostalgia with contemporary elegance.

"Toujours Moi" swiftly gained popularity, becoming a coveted scent in both France and the United States by 1924. Its allure lay not only in its historical resonance but also in its ability to transport wearers to a world of opulence and mystique, reminiscent of a bygone era where elegance and sophistication reigned supreme. For women of the time, it offered a way to embody the grace and allure associated with ancient rituals and timeless beauty, encapsulated within a single bottle of perfume.

Orchidée Bleue by Corday c1925

In 1925, when Orchidée Bleue was launched, the world was captivated by the allure of distant lands and exotic treasures, epitomized by lush jungles and rare, vibrant flowers. The name "Orchidée Bleue" evokes a sense of mystery and elegance, perfectly fitting the zeitgeist of the era. Orchids themselves were highly coveted for their beauty and rarity, often symbolizing luxury and refinement.

Blanche Arvoy, the perfumer behind Orchidée Bleue, likely chose this name to evoke the image of a rare and enchanting blue orchid blooming in the depths of an exotic jungle. The term "Orchidée Bleue" suggests something both unusual and captivating, drawing on the fascination with far-flung locales and the exploration of unknown realms prevalent during the early 20th century.

For women of the time period, Orchidée Bleue would have been particularly appealing. It promised to transport them to distant lands through its exotic and daring fragrance notes, resonating with their desire for adventure and a taste of the unknown. The allure of the orchid in perfumery lies in its complex scent profile, which can range from sweet and floral to exotic and sensual, making it a versatile and intriguing ingredient.

The popularity of Orchidée Bleue can be attributed to its association with the mystique of orchids and the allure of the exotic. Perfumes like Orchidée Bleue captured the imagination of women who sought to embody the adventurous spirit of the time, embracing fragrances that mirrored the boldness and mystery of faraway lands. Its classification as a floral fragrance ensured it appealed to feminine tastes while offering a distinctive and memorable olfactory experience.

In summary, Orchidée Bleue by Corday in 1925 was more than just a perfume; it was a reflection of an era enamored with exploration, luxury, and the exotic allure of rare flowers. Its name and fragrance promised women a journey into the depths of lush jungles and the discovery of something truly extraordinary—an experience both thrilling and sophisticated, perfectly in tune with the desires and aspirations of its time.

c1937 Corday ad