Rusé by Corday: launched in 1966. The name means "Foxy" in French. In USA by 1976.
Note: Please understand that this website is not affiliated with the Corday or the Jovoy companies in any way, it is only a reference page for collectors and those who have enjoyed their fragrances.
The goal of this website is to show the present owners of the companies how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!
Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.
Showing posts with label french. Show all posts
Showing posts with label french. Show all posts
Saturday, November 23, 2013
Thursday, November 21, 2013
Le Jasmin by Corday c1931
The launch of Le Jasmin de Corday in 1931 occurred during a period marked by a nostalgic return to simpler, more refined tastes in perfume, reminiscent of the Victorian era. This era saw a resurgence of interest in soliflore perfumes, which focus on single floral notes, embodying a sense of purity and elegance. Perfumes like Le Jasmin aimed to capture the essence of a specific flower, in this case, jasmine, renowned for its intoxicating scent and association with femininity and sensuality.
"Jasmin" is an ideal name for a perfume during this time for several reasons. Firstly, jasmine has a rich cultural symbolism, often representing beauty, grace, and romance. Naming a perfume "Jasmin" immediately evokes imagery of lush gardens, warm evenings, and the delicate yet potent fragrance of jasmine blossoms. Women of the 1930s would likely resonate deeply with a perfume named "Jasmin" due to its classical appeal and the intrinsic allure associated with jasmine itself.
For women of that era, "Jasmin" would represent more than just a fragrance; it would evoke a sense of sophistication and femininity. The perfume would likely be received with enthusiasm, offering wearers a connection to nature and a timeless elegance that transcends passing trends. The name "Jasmin" suggests a purity and simplicity that would appeal to those seeking understated yet captivating scents.
Wednesday, November 20, 2013
Jet by Corday c1924
The perfume "Jet Parfume," launched in 1924, coincided with a vibrant era in Parisian history, marked by the culmination of the Belle Époque and the beginning of the Art Deco period. This period saw Paris as a cultural epicenter, known for its grand architectural projects and ornate public spaces, including iconic fountains that symbolized luxury and artistic expression.
Notable landmarks such as the Place de la Concorde with its monumental fountains, the Palace of Versailles with its sprawling gardens and majestic water features like the Apollo Fountain, and the Luxembourg Gardens showcasing the Medici Fountain, exemplify the grandeur and artistic finesse of Parisian fountains during this time. These landmarks served as inspirations for architects, artists, and perfumers alike, capturing the essence of opulence and refinement.
"Jet Parfume," translated from French, means "Perfumed Jet" or "Perfumed Spray" in English. The name itself evokes imagery of a fine mist or spray of fragrance, suggesting a luxurious and dynamic olfactory experience. The word "Jet" connotes vigor, intensity, and modernity, while "Parfume" adds an element of sophistication and elegance.
For women of the time period, a perfume named "Jet Parfume" would have been alluring and aspirational. It would resonate with their desire for sophistication and modernity, aligning with the progressive spirit of the 1920s. The name suggests a fragrance that is not only powerful and distinct but also enveloping and refined, akin to standing amidst the refreshing mist of a grand Parisian fountain.
Women would likely respond to "Jet Parfume" with admiration for its evocative name and the promise it holds. The imagery and emotions it evokes include feelings of glamour, vitality, and being transported to a place of elegance and luxury. It conjures visions of sparkling water caught in the sunlight, the scent mingling with the breeze, creating a sensory experience that is both refreshing and enchanting.
As a name for a perfume, "Jet Parfume" would indeed be unique and memorable. It blends a sense of movement and modernity with the timeless allure of French perfumery and Parisian elegance. The word "Jet" could be interpreted not only as a forceful spray of fragrance but also as a metaphor for speed and innovation, reflecting the dynamic spirit of the 1920s.
In conclusion, "Jet Parfume" launched in 1924 embodies the essence of its time, capturing the imagination with its evocative name and promising a sensory journey reminiscent of Parisian fountains and the era's cultural vibrancy. It stands out as a name that is both distinctive and evocative, appealing to women seeking sophistication, elegance, and a touch of modern flair in their perfume choices.
Frenzy by Corday c1945
In the years following World War II, the Western world was captivated by a fascination with exoticism and the allure of distant, tropical paradises. This period marked a cultural infatuation with the South Seas and Polynesian islands like Tahiti and Hawaii, characterized by lush jungles, pristine beaches, and a perceived sense of untamed natural beauty. The average housewife of the era, often confined to domestic routines and societal expectations, found in these fantasies a potent escape into a realm of freedom and sensuality.
The wartime experiences in the Pacific Theatre indeed had a significant impact on Western perceptions of these regions. The tales of bravery, exotic landscapes, and encounters with indigenous cultures captured the imagination of the public back home. These narratives fueled a desire for escapism and adventure, elements that often found their expression in cultural artifacts such as literature, films, and even perfumes.
The choice of the name "Frenzy" for a perfume during this time period can be interpreted within this context of escapism and allure. "Frenzy" evokes a sense of intense passion, wild abandon, and heightened emotion, the heart beating like a drum. It suggests a state of excitement and desire that resonated with the cultural fascination with exoticism and the eroticized imagery of the South Seas and Polynesian islands.
Corday likely chose this name to evoke these powerful emotions and associations. Perfume names are carefully crafted to convey a certain image and appeal to a specific demographic. "Frenzy" suggests a perfume that is bold, seductive, and perhaps even a little mysterious. It appeals to women who seek to express their sensuality and embrace their desires.
The name "Frenzy" resonates with women who are confident, adventurous, and unafraid to indulge in their passions. It attracts those who want to stand out, to be noticed, and to evoke a sense of allure and excitement. The imagery and emotions associated with "Frenzy" conjure up visions of tropical nights, rhythmic music, the heat of the jungle, and the intoxicating scent of exotic flowers. It embodies a sense of liberation and uninhibited joy, offering its wearer a transformative experience akin to escaping into a world of fantasy and desire.
Silver Queen Compact by Corday c1928
"Silver Queen" Golf Ball compact. Complete with original box.
Fabulous sports compact with textured waffle lid and back. Even the facial powder has the same pattern still impressed into it. The Powder puff is a forest green color with the 18th hole red leather flag.
The mirror is clear. Stamped around the mirror frame, "BLANCHETTE, DE CORDAY, PARIS, LIONEL, NEW YORK".
Box marked "No. 716. Perfumed with Blanchette De Corday Paris. Refillers May Be Obtained From Your Dealer. Distributed by Lionel, New York, Paris."
The Golf Ball compact measures 2 inches in diameter.
Note the 1928 ad featured in Roselyn Gerson's book, Vintage & Vogue Ladies Compacts, 2nd Ed., on page 140.
Fabulous sports compact with textured waffle lid and back. Even the facial powder has the same pattern still impressed into it. The Powder puff is a forest green color with the 18th hole red leather flag.
The mirror is clear. Stamped around the mirror frame, "BLANCHETTE, DE CORDAY, PARIS, LIONEL, NEW YORK".
Box marked "No. 716. Perfumed with Blanchette De Corday Paris. Refillers May Be Obtained From Your Dealer. Distributed by Lionel, New York, Paris."
The Golf Ball compact measures 2 inches in diameter.
Note the 1928 ad featured in Roselyn Gerson's book, Vintage & Vogue Ladies Compacts, 2nd Ed., on page 140.
Photos from ebay seller *heart-of-a-woman*
Blanchette by Corday c1924
Blanchette by Corday, launched in 1924, is a name that reflects both elegance and a whisper of femininity. Blanche Arvoy, the visionary behind Corday, may have chosen "Blanchette" to evoke delicate simplicity and purity. Derived from the French word "blanc," meaning "white," the name "Blanchette" suggests softness, innocence, and refinement. The diminutive "-ette" further adds a tender, almost playful nuance to the name, conjuring images of a young, gentle woman, imbued with grace. This name choice likely reflects a desire to appeal to an ideal of femininity that was both accessible and aspirational, resonant with the era’s emerging modern woman.
In fragrance, "Blanchette" might be interpreted as a composition of airy, soft notes—perhaps delicate white florals, a hint of powder, and a touch of subtle aldehydes that would evoke the innocence of dawn and the lightness of silk. Such a scent could be imagined as clean and pure, yet with a sense of sophistication—blending the fresh vitality of youth with the refined elegance associated with Parisian chic.
The time period in which Blanchette debuted was one of significant transformation for women. In the post-World War I world, women were increasingly entering the workforce and embracing newfound freedoms. The Roaring Twenties was an age marked by the flapper—a symbol of the modern woman who reveled in jazz, fashion, and independence. Blanchette would have spoken to these women, offering a scent that balanced the allure of the new with the grace of traditional femininity. It was a fragrance for the woman who wanted to express her individuality while embracing the charm and sophistication of classic French style.
Thus, Blanchette was more than just a perfume—it was a sensory expression of the era’s evolving ideals of womanhood. With its gentle allure, it offered women a way to embody the era's spirit, an embodiment of a time when they were beginning to define themselves beyond traditional roles, yet still cherished the beauty and poise that had long been synonymous with the feminine ideal.
Corday Perfume Gift Sets
These Corday perfume sets were sold in the 1930s. They were packaged in round boxes covered with beige velvet suede, accented with gold and lined in ivory silk.
"Corday Perfume Wardrobe $3.75. This set is known as the “Triplet”, contains 3 dram size bottles filled with the following odors: Toujours Moi, Quand? and Orchidee Bleue. Box is beige velvet suede and gold. The bottles are exact replicas of the larger, original bottles."
Other gift sets were offered over the years. From the 1950s-1960s, oval or square shaped boxes covered with ivory satin and embroidered with gold thread often contained sets of two or three perfumes. These were intended to be used as jewelry boxes when the perfume bottles were empty and the cushioned platforms holding the bottles could be easily removed.
In the 1950s and 1960s, other gift sets appeared.
The graphics on the cover of the presentation box features an impressionist styled scene of Paris.The 12 bottles included are: Zigane, Jet, Pois de Senteur, Muguet, Chevre-feuille, Kai-Sang, Violette, Jasmin, Gardenia, Toujours Moi, Lilas, Fame. Photos from worthpoint.
Quaintance Quartette Eau de Toilette Set of 4 bottles in original box. The bottles are clear glass with Blue plastic caps, 2-3/4" in tall. The bottles are full with excellent labels. The fragrance names are: Zigane, Toujours Moi, Jet and Fame. Included is an advertisement that reads: Corday invites you to "get acquainted" with 4 of its most famous imported from France fragrances in flacons designed to fit in your purse. Take them with you wherever you go Enjoy them. Then choose your favorites and buy them in their regular sizes. Photo from worthpoint.
Solid perfume sticks, meant to be carried in the purse. Available in Toujours Moi, Zigane, Jet and Fame. Photo from worthpoint.
The gold box lid reads "Her Majesty's Wardrobe of Fragrances de Corday", and lists the fragrances, Toujours Moi, Fame, Zigane & Jet. Each small box contains a ½ ounce eau de toilette bottle and a 1/4 oz mini parfum bottle. Photo from worthpoint.
Gift set with bottles that measure just 1 3/4" tall, box holds mini perfumes of Jet, Toujours Moi, Zigane and Fame, photo from worthpoint.
The gold box lid reads "Her Majesty's Wardrobe of Fragrances de Corday", and lists the fragrances, Toujours Moi, Fame, Zigane & Jet. Each small box contains a ½ ounce eau de toilette bottle and a 1/4 oz mini parfum bottle. Photo from worthpoint.
Purse bottles meant to be housed inside of the metal case for carrying in the purse. Eau de Parfum and Eau de Toilette "Purse Trio" No. 83. Contains 1/2 fl. oz. each of Fame (unknown if this is Eau de Toilette or Eau de Parfum because its front label in missing), Toujours Moi (Eau de Toilette), and Zigane (Eau de Parfum). Photo from worthpoint.
Vintage Corday 10p set of perfume bottles with original box features: Jet, Muguet, Toujors Moi, Gardenia, Chevrefeuille, Lilas, Fame, Violette, Kai-Sang, Possession. Photo from worthpoint.
Labels:
bottle,
cologne,
corday,
discontinued,
extrait,
flacon,
frasco,
french,
gardenia,
orchidee bleue,
parfum,
perfume,
perfume set,
quand,
toujours moi,
voyage a paris
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