Le Jasmin by Corday c1931

The launch of Le Jasmin de Corday in 1931 occurred during a period marked by a nostalgic return to simpler, more refined tastes in perfume, reminiscent of the Victorian era. This era saw a resurgence of interest in soliflore perfumes, which focus on single floral notes, embodying a sense of purity and elegance. Perfumes like Le Jasmin aimed to capture the essence of a specific flower, in this case, jasmine, renowned for its intoxicating scent and association with femininity and sensuality.

"Jasmin" is an ideal name for a perfume during this time for several reasons. Firstly, jasmine has a rich cultural symbolism, often representing beauty, grace, and romance. Naming a perfume "Jasmin" immediately evokes imagery of lush gardens, warm evenings, and the delicate yet potent fragrance of jasmine blossoms. Women of the 1930s would likely resonate deeply with a perfume named "Jasmin" due to its classical appeal and the intrinsic allure associated with jasmine itself.

For women of that era, "Jasmin" would represent more than just a fragrance; it would evoke a sense of sophistication and femininity. The perfume would likely be received with enthusiasm, offering wearers a connection to nature and a timeless elegance that transcends passing trends. The name "Jasmin" suggests a purity and simplicity that would appeal to those seeking understated yet captivating scents.

Jet by Corday c1924

The perfume "Jet Parfume," launched in 1924, coincided with a vibrant era in Parisian history, marked by the culmination of the Belle Époque and the beginning of the Art Deco period. This period saw Paris as a cultural epicenter, known for its grand architectural projects and ornate public spaces, including iconic fountains that symbolized luxury and artistic expression.

Notable landmarks such as the Place de la Concorde with its monumental fountains, the Palace of Versailles with its sprawling gardens and majestic water features like the Apollo Fountain, and the Luxembourg Gardens showcasing the Medici Fountain, exemplify the grandeur and artistic finesse of Parisian fountains during this time. These landmarks served as inspirations for architects, artists, and perfumers alike, capturing the essence of opulence and refinement.

"Jet Parfume," translated from French, means "Perfumed Jet" or "Perfumed Spray" in English. The name itself evokes imagery of a fine mist or spray of fragrance, suggesting a luxurious and dynamic olfactory experience. The word "Jet" connotes vigor, intensity, and modernity, while "Parfume" adds an element of sophistication and elegance.

For women of the time period, a perfume named "Jet Parfume" would have been alluring and aspirational. It would resonate with their desire for sophistication and modernity, aligning with the progressive spirit of the 1920s. The name suggests a fragrance that is not only powerful and distinct but also enveloping and refined, akin to standing amidst the refreshing mist of a grand Parisian fountain.

Women would likely respond to "Jet Parfume" with admiration for its evocative name and the promise it holds. The imagery and emotions it evokes include feelings of glamour, vitality, and being transported to a place of elegance and luxury. It conjures visions of sparkling water caught in the sunlight, the scent mingling with the breeze, creating a sensory experience that is both refreshing and enchanting.

As a name for a perfume, "Jet Parfume" would indeed be unique and memorable. It blends a sense of movement and modernity with the timeless allure of French perfumery and Parisian elegance. The word "Jet" could be interpreted not only as a forceful spray of fragrance but also as a metaphor for speed and innovation, reflecting the dynamic spirit of the 1920s.

In conclusion, "Jet Parfume" launched in 1924 embodies the essence of its time, capturing the imagination with its evocative name and promising a sensory journey reminiscent of Parisian fountains and the era's cultural vibrancy. It stands out as a name that is both distinctive and evocative, appealing to women seeking sophistication, elegance, and a touch of modern flair in their perfume choices.

Frenzy by Corday c1945

In the years following World War II, the Western world was captivated by a fascination with exoticism and the allure of distant, tropical paradises. This period marked a cultural infatuation with the South Seas and Polynesian islands like Tahiti and Hawaii, characterized by lush jungles, pristine beaches, and a perceived sense of untamed natural beauty. The average housewife of the era, often confined to domestic routines and societal expectations, found in these fantasies a potent escape into a realm of freedom and sensuality.

The wartime experiences in the Pacific Theatre indeed had a significant impact on Western perceptions of these regions. The tales of bravery, exotic landscapes, and encounters with indigenous cultures captured the imagination of the public back home. These narratives fueled a desire for escapism and adventure, elements that often found their expression in cultural artifacts such as literature, films, and even perfumes.

The choice of the name "Frenzy" for a perfume during this time period can be interpreted within this context of escapism and allure. "Frenzy" evokes a sense of intense passion, wild abandon, and heightened emotion, the heart beating like a drum. It suggests a state of excitement and desire that resonated with the cultural fascination with exoticism and the eroticized imagery of the South Seas and Polynesian islands.

Corday likely chose this name to evoke these powerful emotions and associations. Perfume names are carefully crafted to convey a certain image and appeal to a specific demographic. "Frenzy" suggests a perfume that is bold, seductive, and perhaps even a little mysterious. It appeals to women who seek to express their sensuality and embrace their desires.

The name "Frenzy" resonates with women who are confident, adventurous, and unafraid to indulge in their passions. It attracts those who want to stand out, to be noticed, and to evoke a sense of allure and excitement. The imagery and emotions associated with "Frenzy" conjure up visions of tropical nights, rhythmic music, the heat of the jungle, and the intoxicating scent of exotic flowers. It embodies a sense of liberation and uninhibited joy, offering its wearer a transformative experience akin to escaping into a world of fantasy and desire.