In 1937, the time period when the perfume "Possession" by Corday was launched, Europe and the United States were emerging from the depths of the Great Depression. This era was marked by a mix of nostalgia for the Roaring Twenties and a growing sense of anticipation for the looming conflicts that would lead to World War II. Socially, women were asserting more independence and participating actively in the workforce, albeit amidst lingering traditional gender roles.
The choice of the name "Possession" for a perfume in this context carries several implications. Firstly, "Possession" suggests ownership and control, possibly appealing to the emerging sense of feminine autonomy and empowerment. It evokes a sense of possessing one's desires, dreams, and identity—a theme resonant with the changing roles of women in society during the late 1930s.
The perfume's name could also hint at the allure of being possessed or captivating, capturing attention and admiration. It plays into the romantic and sensual connotations associated with fragrance, suggesting a desire to be possessed or admired by others.
Corday's decision to name their perfume "Possession" likely aimed to tap into these complex emotions and desires of women during the period. By evoking notions of ownership, allure, and independence, the name would have appealed to those seeking a scent that symbolized both elegance and empowerment.
Regarding the connection to Auguste Rodin's sculpture "The Kiss," which inspired the perfume according to advertisements of the time, it offers a vivid image of passion and intimacy. "The Kiss" depicts a couple in a tender embrace, capturing a moment of intense emotion and connection. Sculpted between 1888 and 1898, it represents eternal love and desire, transcending time and space.
This sculpture enhances the perfume's branding as it aligns "Possession" with themes of romance, love, and intimacy—elements that perfume often seeks to embody. By associating with such a renowned piece of art, Corday aimed to elevate the allure and sophistication of their fragrance, suggesting it could evoke similar emotions of passion and desire.
In conclusion, the launch of "Possession" in 1937 coincided with a period of shifting societal norms and evolving women's roles. The name and its association with Rodin's "The Kiss" would likely have resonated with women of the time, offering a perfume that promised elegance, allure, and a hint of romantic passion—a compelling proposition in an era marked by both uncertainty and aspirations for a brighter future.