In 1923, the launch of "Toujours Moi" by Corday represented more than just a new perfume; it encapsulated a historical reverence for the ancient art of incense. During its inception, the name "Toujours Moi," translating to "Always Me" in English, carried profound significance rooted in the enduring allure of precious incense. Originally, the fragrance was inspired by the sacred incense burned exclusively during Easter at the Notre Dame cathedral in France—an aromatic blend steeped in tradition and spirituality. This incense was a composition of frankincense, myrrh, resins, balm, and cinnamon, embellished with genuine gold dust, crafted to create a uniquely sacred ambiance.
Blanche Arvoy, the visionary behind "Toujours Moi," chose this name to evoke a sense of personal identity and timelessness. It speaks to a continuity of self, resonating with the wearer as an expression of everlasting beauty and allure. For women of the early 20th century, drawn to the elegance and sophistication of the Belle Époque, "Toujours Moi" offered a connection to the refined rituals of the past—reminiscent of the incense used in solemn religious ceremonies and grand occasions.
In the realm of perfumery, incense holds a special place. Its rich, evocative aromas have been cherished across cultures and centuries for their transformative power—from religious rites to royal courts and beyond. The adaptation of such revered incense into a perfume like "Toujours Moi" ensured its appeal as a luxurious and exotic fragrance, blending nostalgia with contemporary elegance.
"Toujours Moi" swiftly gained popularity, becoming a coveted scent in both France and the United States by 1924. Its allure lay not only in its historical resonance but also in its ability to transport wearers to a world of opulence and mystique, reminiscent of a bygone era where elegance and sophistication reigned supreme. For women of the time, it offered a way to embody the grace and allure associated with ancient rituals and timeless beauty, encapsulated within a single bottle of perfume.