The early 1930s marked a period of transition and nostalgia in the world of perfumery. Following the opulent and complex fragrances of the 1920s, which often featured rich, heady combinations and exotic notes, there was a shift towards simpler, more natural scents. This return to simpler, soliflore perfumes, reminiscent of the Victorian era, reflected a desire for purity and elegance in the wake of the extravagant Roaring Twenties and the beginning of the Great Depression.
"Muguet," which is French for "lily of the valley," makes an excellent name for a perfume for several reasons. Lily of the valley is a delicate flower with a simple yet enchanting scent, aligning well with the early 1930s trend of soliflore perfumes that highlight the beauty of a single floral note. In France, "muguet" has special cultural significance; on May 1st, it is traditional to give lily of the valley flowers as a symbol of good luck and happiness. This cultural connection would have resonated deeply with French women and those familiar with French customs. Additionally, the name evokes a sense of romance and nostalgia, drawing on the Victorian era's affinity for nature and pure, unadulterated floral scents.
Women in 1931 would likely relate to "Muguet de Corday" through nostalgia and a longing for simpler, more genteel times, appealing to their desire for stability and tradition during the uncertain economic climate of the Great Depression. The name "Muguet" would evoke memories of grace and refinement, qualities to which many women aspired. For French women or those with an affinity for French culture, the name would hold particular charm, connecting them to the traditions and elegance of French heritage.