In 1931, the launch of "Pois de Senteur de Corday" occurred during a period characterized by a return to simpler, more natural fragrances. This era marked a shift away from the complex, opulent perfumes of the 1920s, aligning instead with the elegance and purity reminiscent of the Victorian era's soliflore (single flower) perfumes. This trend was partly a response to the turbulent times following the Wall Street Crash of 1929, which led to the Great Depression. As people sought comfort and stability, there was a nostalgic return to simpler, more familiar scents.
"Pois de Senteur," which translates to "Sweet Pea" in English, is an excellent name for a perfume due to several reasons. The name evokes the delicate, fresh, and sweet fragrance of the sweet pea flower. This flower is associated with the innocence, grace, and purity often celebrated in Victorian floral symbolism. The imagery of blooming sweet peas can conjure up feelings of nostalgia, tranquility, and romanticism. The French name "Pois de Senteur" adds an element of sophistication and elegance, distinguishing it from more straightforward English names. It conveys a sense of refinement and exclusivity that would appeal to women seeking an air of grace and class. Women of the early 20th century were familiar with the language of flowers, a popular Victorian practice where different flowers held specific meanings. Sweet pea flowers symbolized delicate pleasure and lasting friendship, making the name resonate emotionally and culturally.
Women in the 1930s, living through economic hardship, would likely appreciate the nostalgic and simple beauty of "Pois de Senteur." The perfume would evoke memories of a more stable and refined past, offering a sense of comfort and elegance amid the uncertainty of the Great Depression. The delicate and natural scent would also appeal to the growing desire for authenticity and simplicity in daily life, countering the opulence of the previous decade.