In the late 1940s, particularly around 1949 when "Jet for Jentlemen" by Corday was launched, society was transitioning from the austerity of World War II to a period of renewed prosperity and glamor. This was an era marked by sophisticated, playboy-like gentlemen who embodied a new wave of confidence and style. These men were often seen in well-tailored suits, attending exclusive social gatherings, and leading lives of leisure and luxury. They were the epitome of post-war elegance and charm, often influencing trends in fashion and lifestyle.
The reinterpretation of the original Jet perfume for women into a men's fragrance was a strategic move to capture the essence of this sophisticated masculinity. The name "Jet" refers to the jet stone, a gemstone known for its deep black color and glossy finish. This stone symbolizes strength, power, and a mysterious allure, all qualities that would appeal to the distinguished gentlemen of the time. A fragrance named "Jet" would naturally evoke images of a man who is both strong and enigmatic, someone who commands attention and exudes confidence.
"Jet for Jentlemen" would particularly appeal to men who saw themselves as modern-day dandies—cultivated and stylish individuals who were unafraid to make a statement. These men would appreciate the boldness and sophistication that the fragrance represented. The use of the term "gentlemen" in the name also suggested a certain level of refinement and class, aligning with the values of these men who prized elegance and propriety.