Allez Hop by Jovoy c1924

In 1924, the launch of "Allez Hop!" by Jovoy would have been a significant event in the world of perfume, especially considering the societal context of the time. The early 20th century marked a period of burgeoning independence for women, following the First World War when many took on roles traditionally held by men. This newfound freedom was often expressed through fashion, entertainment, and personal grooming, including the use of perfumes.

The name "Allez Hop!" itself carries a lively and spirited connotation, perfectly suited to the era's zeitgeist. "Allez" is French for "go" or "let's go," evoking a sense of energy, adventure, and forward movement. This would have resonated with women who were embracing a more active and dynamic lifestyle. The exclamation "Hop!" adds a playful touch, suggesting spontaneity and joy, qualities that were increasingly valued in the post-war years as people sought to move beyond the trauma of the conflict.

Blanche Arvoy, the creator of "Allez Hop!", likely chose this name to capture the essence of optimism and vitality that characterized the era. It reflects a departure from the more subdued and formal names of perfumes that were popular in previous decades, aligning instead with the modern spirit of the 1920s. By naming her perfume "Allez Hop!", Arvoy aimed to appeal to women who were seeking fragrances that complemented their newfound sense of freedom and confidence.

The design of the bottle, shaped like a dalmatian puppy in a basket, further enhances the appeal of "Allez Hop!" to women of the time. Small dogs, particularly fashionable breeds like dalmatians, were popular accessories among the elite and symbolized companionship and elegance. The whimsical choice of a puppy-shaped bottle not only reflects this cultural trend but also adds a charming and endearing quality to the perfume, making it both a delightful fragrance and a coveted decorative item.

Overall, "Allez Hop!" would have appealed to women of the 1920s by resonating with their desire for independence, fun, and style. Its name and design encapsulate the spirit of the era, offering a fragrance that women could relate to on both a personal and cultural level, thereby solidifying its place as a fashionable and desirable perfume choice.

Hallo Coco! by Jovoy c1924

 In 1924, the introduction of "Hallo, Coco!" by Jovoy marked a pivotal moment in the annals of perfume history, capturing the essence and allure of its era with remarkable finesse. The choice of the name "Hallo, Coco!" resonates deeply within the cultural and social milieu from which it emerged.

Amidst the vibrant and culturally dynamic backdrop of the 1920s, characterized by exuberance, innovation, and a spirit of cultural exploration, the fascination with exotic birds such as parrots and budgies reached its zenith among affluent individuals and families. This era, often hailed as the Roaring Twenties, saw society increasingly drawn to all things colorful, adventurous, and unconventional.

"Hallo, Coco!" exudes a playful nod to the slang and colloquialisms of its time. In the bustling artistic and cultural hub of Paris during the early 1920s, where nightlife thrived and daring experimentation was celebrated, the name "Coco" carried multiple connotations. Beyond its association with parrots renowned for their vivid plumage and charming mimicry, "Coco" also intertwined with the underworld and the illicit trade in narcotics, particularly cocaine. Contemporary newspaper articles noted "Hello, coco" as a street greeting used by drug sellers in Paris, imbuing the name with an edgy, mysterious allure.

Blanche Arvoy, in christening her perfume "Hallo, Coco!", artfully tapped into this aura of intrigue and sophistication. The name itself possessed a dual meaning—a playful greeting and a subtle homage to the clandestine facets of society. It transcended mere fragrance, becoming a statement of boldness and modernity that resonated with women embracing the spirit of the Roaring Twenties.

While "Hallo, Coco!" did not overtly promote or glamorize drug use, it cleverly leveraged the slang term to cultivate an air of mystery and sophistication, catering to the desires of its contemporary audience. For women of the period, the perfume symbolized more than a mere scent; it embodied liberation and empowerment. As societal norms shifted and women asserted their independence, "Hallo, Coco!" offered a means of expressing individuality and sophistication.

In essence, "Hallo, Coco!" encapsulated the zeitgeist of 1920s Paris—an era where boundaries blurred, tradition met innovation, and women asserted their presence with elegance and style. Through its name alone, "Hallo, Coco!" not only appealed to women of its time but also provided a conduit to connect with an era defining modern femininity amidst cultural dynamism and societal change.