In 1924, the launch of "Allez Hop!" by Jovoy would have been a significant event in the world of perfume, especially considering the societal context of the time. The early 20th century marked a period of burgeoning independence for women, following the First World War when many took on roles traditionally held by men. This newfound freedom was often expressed through fashion, entertainment, and personal grooming, including the use of perfumes.
The name "Allez Hop!" itself carries a lively and spirited connotation, perfectly suited to the era's zeitgeist. "Allez" is French for "go" or "let's go," evoking a sense of energy, adventure, and forward movement. This would have resonated with women who were embracing a more active and dynamic lifestyle. The exclamation "Hop!" adds a playful touch, suggesting spontaneity and joy, qualities that were increasingly valued in the post-war years as people sought to move beyond the trauma of the conflict.
Blanche Arvoy, the creator of "Allez Hop!", likely chose this name to capture the essence of optimism and vitality that characterized the era. It reflects a departure from the more subdued and formal names of perfumes that were popular in previous decades, aligning instead with the modern spirit of the 1920s. By naming her perfume "Allez Hop!", Arvoy aimed to appeal to women who were seeking fragrances that complemented their newfound sense of freedom and confidence.
The design of the bottle, shaped like a dalmatian puppy in a basket, further enhances the appeal of "Allez Hop!" to women of the time. Small dogs, particularly fashionable breeds like dalmatians, were popular accessories among the elite and symbolized companionship and elegance. The whimsical choice of a puppy-shaped bottle not only reflects this cultural trend but also adds a charming and endearing quality to the perfume, making it both a delightful fragrance and a coveted decorative item.
Overall, "Allez Hop!" would have appealed to women of the 1920s by resonating with their desire for independence, fun, and style. Its name and design encapsulate the spirit of the era, offering a fragrance that women could relate to on both a personal and cultural level, thereby solidifying its place as a fashionable and desirable perfume choice.