"Quand?" by Corday, launched in 1930, emerged during a period characterized by the aftermath of the Roaring Twenties and the onset of the Great Depression. This era was marked by significant societal shifts, particularly in fashion and culture, where women were asserting more independence and sophistication.
In French, "quand?" translates to "when?" in English, posing a question about time and anticipation. This word could make a compelling name for a perfume due to its mysterious and evocative nature. It suggests a sense of longing, contemplation, and allure, which would have resonated with women of the 1930s.
For women of that time, "Quand?" would likely have been perceived as a fragrance that embodies elegance, mystery, and a touch of sensuality. Its name alone would evoke images of candlelit soirées, jazz-filled nights, and the glamour of Hollywood, making it appealing to those seeking a perfume that embodies sophistication and intrigue.