The launch of Violette de Corday in 1931 occurred during a unique historical period marked by significant social and cultural shifts. This era, known as the interwar period, was characterized by a blend of modernity and a longing for nostalgia. After the elaborate and often heavy fragrances of the late 19th and early 20th centuries, there was a return to simpler, more natural scents. This trend was a nostalgic nod to the Victorian era, which appreciated the purity of soliflore (single-flower) perfumes. The 1930s aesthetics were influenced by Art Deco's clean lines and geometric shapes but also saw a romanticized return to nature and simplicity in various aspects of culture, including fashion and perfumery. Additionally, the Great Depression, which began in 1929, had a profound impact on lifestyles, leading people to seek comfort in familiar and soothing elements. Simple, nature-inspired fragrances were part of this trend.
The name "Violette" evokes delicate, fresh, and floral imagery. The violet flower is associated with modesty, innocence, and timeless beauty, offering a gentle and approachable scent that conjures feelings of comfort and nostalgia. In the Victorian language of flowers, violets symbolized faithfulness and love, a sentiment that would resonate with women in 1931, connecting them to a sense of enduring elegance and emotional depth. Phonetically, "Violette" is pleasing, soft, and feminine, sounding luxurious yet unpretentious, making it both accessible and desirable. The historical and personal connection to violets, whether through gardens, literature, or previous perfumery traditions, created a sense of familiarity and charm.