Note: Please understand that this website is not affiliated with the Corday or the Jovoy companies in any way, it is only a reference page for collectors and those who have enjoyed their fragrances.


The goal of this website is to show the present owners of the companies how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Monday, December 30, 2019

Severem by Jovoy c1923

Severem by Jovoy: launched in 1923. The word "severem" means "I love it" in several languages: Uzbek, Azerbaijani, and Tajik.






Fragrance Composition:


So what does it smell like? It is classified as an oriental fragrance for women.

  • Top notes: bergamot
  • Middle notes: jasmine, rose, spices
  • Base notes: musk, sandalwood, ambergris, oakmoss, vanilla, incense



Bottle:


Severem was housed inside of a clear molded glass bottle, polished, representing a dromedary in a sitting position, stopper located on the hump, in frosted clear glass, representing a Bedouin. Base is molded with "by Lordonnois 1922 France". Marcel Prosper Lordonnois was a French sculptor and medallist, born at Paris, was a pupil of Mouchon, F. Vernon and Kluge.

The bottle sported a gold foil label decorated with the star and crescent motif along the edges, and was housed in a black satin presentation box.

Bottles stand 3" tall, 3.5" tall, 4" tall and 5 5/8" tall.

I know the bottle came in 1 2/3 ounce size and a 2 ounce size, I am unsure the other sizes for the parfum. The toilet water was 8 oz.

Severem (in 2 oz bottle) was being sold for $12.50 in 1924, a quite expensive sum at the time, which would according to an inflation calculator be equivalent to $190.01 in 2019.. Another retailer that year sold them for $8.88 ($134.98 in 2019) during a three day sale only, still pretty expensive.


 


Fate of the Fragrance:


Discontinued. Still being sold in 1929.

Click Here to Find Severem Perfume by Corday on ebay

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