Rusé by Corday c1966

Rusé by Corday, launched in 1966, is a fragrance that carried an air of sophistication and allure, aptly named to reflect the complexity and intrigue of its composition. The word “Rusé” is derived from French, where it means "cunning," "foxy" or "sly," often evoking a sense of cleverness or playful mystery. Pronounced "roo-zay", it suggests someone who possesses a certain charm and subtlety—perhaps even a hint of mischief. In layman's terms, you could think of the word as invoking someone who is both clever and seductive, someone who moves through life with a certain grace and intelligence that draws others in without them fully realizing it.

When this fragrance debuted in the mid-1960s, the world was in the midst of significant social and cultural change. The post-World War II era had given way to the optimistic, fast-paced 1960s, a time of radical transformation in music, fashion, and social norms. Women were embracing greater independence, with the feminist movement gaining momentum and a new wave of fashion icons like Twiggy and Brigitte Bardot embodying bold, new expressions of femininity. The "mod" style, characterized by clean lines, geometric shapes, and daring color choices, was in full swing, as was a growing interest in youth culture and self-expression. In contrast to the elegant but restrained femininity of the 1950s, the 1960s were about breaking boundaries—whether in fashion, music, or attitudes.

Given this context, Rusé would have been an evocative choice of name for a fragrance targeted at women during this time. The word itself—implying something a little elusive, a little sly—likely resonated with the modern woman of the 1960s, who was asserting her autonomy and embracing a new sense of power and agency. The perfume's name would have felt contemporary, aligned with the era's emphasis on playfulness, self-assurance, and a certain enigmatic charm that women of the time were increasingly embracing. It was a name that suggested both sophistication and intrigue—perfect for a fragrance that combined freshness with depth, floral notes with earthy richness, and an underlying complexity.

Femme du Jour by Corday c1926

In 1926, when the perfume "Femme du Jour" was launched, it marked a significant era in the context of the modern woman. This was the Roaring Twenties, a time known for its cultural dynamism and the changing roles of women in society. The modern woman of the 1920s was characterized by her newfound independence, confidence, and boldness. She embraced fashion trends that reflected liberation from traditional norms, such as shorter skirts and bobbed haircuts, and she actively participated in social and cultural activities previously dominated by men.

The name "Femme du Jour," when translated from French to English, means "Woman of the Day." This name would have been chosen by Corday, the perfume brand, to evoke a sense of sophistication, allure, and relevance to the contemporary woman. In the 1920s, there was a growing celebration of the modern woman's autonomy and visibility in public life. By naming their perfume "Femme du Jour," Corday positioned it as a fragrance for the woman who is at the forefront of her time, confident, and ready to seize the day.

This name resonates with women who aspire to be noticed, admired, and remembered. It appeals to those who are fashionable, socially active, and assertive in their pursuits. The kind of woman attracted to such a perfume with this name would likely be someone who appreciates elegance, enjoys being in the spotlight, and values her independence and femininity.

"Femme du Jour" conjures up images of a woman dressed impeccably, with a hint of mystery and allure. It suggests a fragrance that is sophisticated, perhaps with floral or oriental notes that complement the wearer's charisma. Emotionally, the name evokes a sense of empowerment and celebration of womanhood, capturing the essence of a modern woman who is vibrant and influential.

In summary, the launch of "Femme du Jour" in 1926 aligns with the spirit of the modern woman of that era, celebrating her newfound freedoms and expressive individuality. The name itself reflects the aspirations and characteristics of the women who would be drawn to such a perfume, resonating with their desire for elegance, recognition, and self-assured femininity.