In the early 20th century, particularly around the time when "Voyage à Paris" by Corday was launched in 1932, luxury liner travel symbolized the pinnacle of elegance and sophistication. Trans-Atlantic voyages were not just journeys but lavish experiences, especially for those traveling to Paris. These voyages were not merely about reaching a destination but were events in themselves, often associated with acquiring the latest fashions from France's leading designers.
Luxury liners like the Île de France, launched in 1927 by the French Line, and the Europa and Bremen, launched in 1928 by the Germans, epitomized this era. The Île de France was celebrated for its luxurious accommodations and elegance, catering to affluent passengers who enjoyed the finest in service and style. The Europa and Bremen were notable for their speed and modern design, making them popular choices among travelers seeking efficient and comfortable crossings. The SS Normandie, launched in 1932, continued this tradition of opulence and sophistication, setting new standards in luxury travel.
The phrase "Voyage à Paris" evokes a sense of glamour, adventure, and exclusivity. It suggests a journey to the heart of fashion and culture, to a city synonymous with haute couture and luxury. For a perfume, "Voyage à Paris" is an evocative name because it captures the essence of sophistication and elegance associated with Parisian style.
Blanche Arvoy likely chose to name her perfume "Voyage à Paris" to evoke these very sentiments. By associating her fragrance with the idea of a voyage to Paris, she positioned it as a luxury item that embodies the essence of Parisian chic. The name suggests that wearing this perfume transports one to the world of high fashion and elegance that Paris represents.
Women of the time would likely respond positively to such a perfume. It would appeal to their desire for sophistication and the allure of Parisian style. The name itself conjures images of Parisian boulevards, fashionable boutiques, and the artistry of French perfumery, resonating deeply with the aspirations and dreams of many women of that era.
"Voyage à Paris" not only encapsulates the allure of luxury liner travel and trans-Atlantic journeys but also embodies the glamour and romance associated with Paris during the early 20th century. It conjures feelings of excitement, sophistication, and the promise of indulging in the finest fashion and fragrance. In essence, it perfectly resonates with the opulent spirit of the time period and the aspirations of those who sought to experience Parisian elegance firsthand