Fame by Corday c1946

In the post-war era of the mid-1940s, launching a perfume like "Fame" by Corday would have evoked a poignant mix of sensuality, romance, and intimacy amidst a backdrop of recovery and rebuilding. The end of World War II marked a period of rejuvenation and optimism, where people sought to embrace joy and pleasure after years of hardship and sacrifice. The name "Fame" itself carries connotations of glamour, allure, and the allure of the spotlight.

During this time, Hollywood was at its peak, with stars like Ingrid Bergman, Rita Hayworth, and Humphrey Bogart captivating audiences worldwide. Actresses and actors were not just entertainers but symbols of style and sophistication, embodying a sense of elegance and allure. The stage and radio also played significant roles in shaping cultural norms and defining societal expectations of beauty and allure.

Choosing the name "Fame" for a perfume would have been highly appropriate in this context. It speaks to the desire for recognition, admiration, and the aspiration to be remembered or celebrated. Blanche Arvoy, the creator, likely chose this name to evoke the essence of celebrity and allure, aiming to empower women with a fragrance that encapsulates glamour and sophistication.

L'Heure Romantique by Corday c1928

"L'Heure Romantique" translates to "The Romantic Hour" in English. The perfume was launched in 1928, a time known for its distinctive blend of sensuality, romance, and intimacy.

In the 1920s, particularly in Western societies, there was a notable shift towards more liberated attitudes regarding love, relationships, and personal expression. The era was characterized by jazz, flappers, and a sense of freedom after the end of World War I. Women's fashion became more daring, and there was a growing emphasis on enjoying life and indulging in pleasures, including romantic ones.

The name "L'Heure Romantique" captures the essence of this period perfectly. It suggests a specific moment in time dedicated to romance and intimacy, evoking images of candlelit dinners, whispered confessions of love, and stolen kisses. During the 1920s, notions of romance were evolving beyond traditional norms, embracing new forms of expression and freedom in relationships.

Blanche Arvoy, the founder of Corday perfumes, likely chose the name "L'Heure Romantique" to tap into the spirit of the times and appeal to women who sought elegance, sensuality, and a touch of allure in their fragrances. The name suggests a perfume designed for a woman who appreciates romance and understands its nuances, someone who values moments of intimacy and wishes to enhance them with a scent that complements the atmosphere.

Women of that era would likely respond positively to such a perfume with a name like "L'Heure Romantique." It would resonate with their desire for sophistication and romance, offering them a way to enhance their allure and create an aura of mystery and sensuality.

The name "L'Heure Romantique" conjures images of moonlit walks, silk dresses, and whispered promises. It evokes feelings of nostalgia for a time when romance was celebrated openly and passionately. In the context of the 1920s, it signifies a departure from Victorian restraint to a more modern, liberated approach to love and relationships.

Overall, "L'Heure Romantique" by Corday not only captures the essence of its time but also embodies the desires and aspirations of women who sought romance and intimacy amidst the changing social landscape of the 1920s.

Corday Perfume Tester Racks

Corday tester rack made up of black Bakelite, showing Zigane, Toujours Moi, Trapeze, and Jet.

Voyage a Paris by Corday c1932

In the early 20th century, particularly around the time when "Voyage à Paris" by Corday was launched in 1932, luxury liner travel symbolized the pinnacle of elegance and sophistication. Trans-Atlantic voyages were not just journeys but lavish experiences, especially for those traveling to Paris. These voyages were not merely about reaching a destination but were events in themselves, often associated with acquiring the latest fashions from France's leading designers.

Luxury liners like the Île de France, launched in 1927 by the French Line, and the Europa and Bremen, launched in 1928 by the Germans, epitomized this era. The Île de France was celebrated for its luxurious accommodations and elegance, catering to affluent passengers who enjoyed the finest in service and style. The Europa and Bremen were notable for their speed and modern design, making them popular choices among travelers seeking efficient and comfortable crossings. The SS Normandie, launched in 1932, continued this tradition of opulence and sophistication, setting new standards in luxury travel.

The phrase "Voyage à Paris" evokes a sense of glamour, adventure, and exclusivity. It suggests a journey to the heart of fashion and culture, to a city synonymous with haute couture and luxury. For a perfume, "Voyage à Paris" is an evocative name because it captures the essence of sophistication and elegance associated with Parisian style.

Blanche Arvoy likely chose to name her perfume "Voyage à Paris" to evoke these very sentiments. By associating her fragrance with the idea of a voyage to Paris, she positioned it as a luxury item that embodies the essence of Parisian chic. The name suggests that wearing this perfume transports one to the world of high fashion and elegance that Paris represents.

Women of the time would likely respond positively to such a perfume. It would appeal to their desire for sophistication and the allure of Parisian style. The name itself conjures images of Parisian boulevards, fashionable boutiques, and the artistry of French perfumery, resonating deeply with the aspirations and dreams of many women of that era.

"Voyage à Paris" not only encapsulates the allure of luxury liner travel and trans-Atlantic journeys but also embodies the glamour and romance associated with Paris during the early 20th century. It conjures feelings of excitement, sophistication, and the promise of indulging in the finest fashion and fragrance. In essence, it perfectly resonates with the opulent spirit of the time period and the aspirations of those who sought to experience Parisian elegance firsthand

Possession by Corday c1937

In 1937, the time period when the perfume "Possession" by Corday was launched, Europe and the United States were emerging from the depths of the Great Depression. This era was marked by a mix of nostalgia for the Roaring Twenties and a growing sense of anticipation for the looming conflicts that would lead to World War II. Socially, women were asserting more independence and participating actively in the workforce, albeit amidst lingering traditional gender roles.

The choice of the name "Possession" for a perfume in this context carries several implications. Firstly, "Possession" suggests ownership and control, possibly appealing to the emerging sense of feminine autonomy and empowerment. It evokes a sense of possessing one's desires, dreams, and identity—a theme resonant with the changing roles of women in society during the late 1930s.

The perfume's name could also hint at the allure of being possessed or captivating, capturing attention and admiration. It plays into the romantic and sensual connotations associated with fragrance, suggesting a desire to be possessed or admired by others.

Corday's decision to name their perfume "Possession" likely aimed to tap into these complex emotions and desires of women during the period. By evoking notions of ownership, allure, and independence, the name would have appealed to those seeking a scent that symbolized both elegance and empowerment.

Regarding the connection to Auguste Rodin's sculpture "The Kiss," which inspired the perfume according to advertisements of the time, it offers a vivid image of passion and intimacy. "The Kiss" depicts a couple in a tender embrace, capturing a moment of intense emotion and connection. Sculpted between 1888 and 1898, it represents eternal love and desire, transcending time and space.

This sculpture enhances the perfume's branding as it aligns "Possession" with themes of romance, love, and intimacy—elements that perfume often seeks to embody. By associating with such a renowned piece of art, Corday aimed to elevate the allure and sophistication of their fragrance, suggesting it could evoke similar emotions of passion and desire.

In conclusion, the launch of "Possession" in 1937 coincided with a period of shifting societal norms and evolving women's roles. The name and its association with Rodin's "The Kiss" would likely have resonated with women of the time, offering a perfume that promised elegance, allure, and a hint of romantic passion—a compelling proposition in an era marked by both uncertainty and aspirations for a brighter future.

Serre Fleurie by Corday c1924

In 1924, the launch of "Serre Fleurie" by Corday would have coincided with a period marked by significant social and cultural shifts, particularly in the context of women's roles and interests. During this time, hothouse flowers continued to hold a special allure among women of the upper class and those who pursued leisurely hobbies.

The name "Serre Fleurie" ("flowering conservatory" in French) would have been particularly apt for a perfume launched in this era. It would evoke imagery of carefully cultivated gardens within a conservatory, where rare and exotic flowers like orchids, gardenias, and jasmine bloomed under controlled conditions. These hothouse flowers symbolized refinement, beauty, and exclusivity, appealing to the tastes of sophisticated women who appreciated luxury and elegance.

For women of the early 20th century, "Serre Fleurie" would likely have resonated deeply. The name would have conjured images of lush floral arrangements, the delicate fragrance of exotic blooms, and the serene atmosphere of a well-tended conservatory garden. It would have appealed to their appreciation for natural beauty and the artistry involved in hothouse gardening, which was often a hobby pursued by women of means.

Hothouse flowers typically included species that required careful cultivation due to their sensitivity to temperature and humidity changes. These flowers were prized for their rarity and the skill required to maintain them, reflecting the refined tastes of those who cultivated or admired them.

The perfume "Serre Fleurie" would have been expected to elicit a positive response among its target audience. Women of the time would likely have been drawn to its promise of capturing the essence of hothouse flowers in a bottle, offering a sensory experience reminiscent of their favorite blooms. The name itself would evoke emotions of nostalgia for leisurely pursuits, appreciation for natural beauty, and a sense of luxury and refinement.