Voyage a Paris by Corday c1932

In the early 20th century, particularly around the time when "Voyage à Paris" by Corday was launched in 1932, luxury liner travel symbolized the pinnacle of elegance and sophistication. Trans-Atlantic voyages were not just journeys but lavish experiences, especially for those traveling to Paris. These voyages were not merely about reaching a destination but were events in themselves, often associated with acquiring the latest fashions from France's leading designers.

Luxury liners like the Île de France, launched in 1927 by the French Line, and the Europa and Bremen, launched in 1928 by the Germans, epitomized this era. The Île de France was celebrated for its luxurious accommodations and elegance, catering to affluent passengers who enjoyed the finest in service and style. The Europa and Bremen were notable for their speed and modern design, making them popular choices among travelers seeking efficient and comfortable crossings. The SS Normandie, launched in 1932, continued this tradition of opulence and sophistication, setting new standards in luxury travel.

The phrase "Voyage à Paris" evokes a sense of glamour, adventure, and exclusivity. It suggests a journey to the heart of fashion and culture, to a city synonymous with haute couture and luxury. For a perfume, "Voyage à Paris" is an evocative name because it captures the essence of sophistication and elegance associated with Parisian style.

Blanche Arvoy likely chose to name her perfume "Voyage à Paris" to evoke these very sentiments. By associating her fragrance with the idea of a voyage to Paris, she positioned it as a luxury item that embodies the essence of Parisian chic. The name suggests that wearing this perfume transports one to the world of high fashion and elegance that Paris represents.

Women of the time would likely respond positively to such a perfume. It would appeal to their desire for sophistication and the allure of Parisian style. The name itself conjures images of Parisian boulevards, fashionable boutiques, and the artistry of French perfumery, resonating deeply with the aspirations and dreams of many women of that era.

"Voyage à Paris" not only encapsulates the allure of luxury liner travel and trans-Atlantic journeys but also embodies the glamour and romance associated with Paris during the early 20th century. It conjures feelings of excitement, sophistication, and the promise of indulging in the finest fashion and fragrance. In essence, it perfectly resonates with the opulent spirit of the time period and the aspirations of those who sought to experience Parisian elegance firsthand

Possession by Corday c1937

In 1937, the time period when the perfume "Possession" by Corday was launched, Europe and the United States were emerging from the depths of the Great Depression. This era was marked by a mix of nostalgia for the Roaring Twenties and a growing sense of anticipation for the looming conflicts that would lead to World War II. Socially, women were asserting more independence and participating actively in the workforce, albeit amidst lingering traditional gender roles.

The choice of the name "Possession" for a perfume in this context carries several implications. Firstly, "Possession" suggests ownership and control, possibly appealing to the emerging sense of feminine autonomy and empowerment. It evokes a sense of possessing one's desires, dreams, and identity—a theme resonant with the changing roles of women in society during the late 1930s.

The perfume's name could also hint at the allure of being possessed or captivating, capturing attention and admiration. It plays into the romantic and sensual connotations associated with fragrance, suggesting a desire to be possessed or admired by others.

Corday's decision to name their perfume "Possession" likely aimed to tap into these complex emotions and desires of women during the period. By evoking notions of ownership, allure, and independence, the name would have appealed to those seeking a scent that symbolized both elegance and empowerment.

Regarding the connection to Auguste Rodin's sculpture "The Kiss," which inspired the perfume according to advertisements of the time, it offers a vivid image of passion and intimacy. "The Kiss" depicts a couple in a tender embrace, capturing a moment of intense emotion and connection. Sculpted between 1888 and 1898, it represents eternal love and desire, transcending time and space.

This sculpture enhances the perfume's branding as it aligns "Possession" with themes of romance, love, and intimacy—elements that perfume often seeks to embody. By associating with such a renowned piece of art, Corday aimed to elevate the allure and sophistication of their fragrance, suggesting it could evoke similar emotions of passion and desire.

In conclusion, the launch of "Possession" in 1937 coincided with a period of shifting societal norms and evolving women's roles. The name and its association with Rodin's "The Kiss" would likely have resonated with women of the time, offering a perfume that promised elegance, allure, and a hint of romantic passion—a compelling proposition in an era marked by both uncertainty and aspirations for a brighter future.

Serre Fleurie by Corday c1924

In 1924, the launch of "Serre Fleurie" by Corday would have coincided with a period marked by significant social and cultural shifts, particularly in the context of women's roles and interests. During this time, hothouse flowers continued to hold a special allure among women of the upper class and those who pursued leisurely hobbies.

The name "Serre Fleurie" ("flowering conservatory" in French) would have been particularly apt for a perfume launched in this era. It would evoke imagery of carefully cultivated gardens within a conservatory, where rare and exotic flowers like orchids, gardenias, and jasmine bloomed under controlled conditions. These hothouse flowers symbolized refinement, beauty, and exclusivity, appealing to the tastes of sophisticated women who appreciated luxury and elegance.

For women of the early 20th century, "Serre Fleurie" would likely have resonated deeply. The name would have conjured images of lush floral arrangements, the delicate fragrance of exotic blooms, and the serene atmosphere of a well-tended conservatory garden. It would have appealed to their appreciation for natural beauty and the artistry involved in hothouse gardening, which was often a hobby pursued by women of means.

Hothouse flowers typically included species that required careful cultivation due to their sensitivity to temperature and humidity changes. These flowers were prized for their rarity and the skill required to maintain them, reflecting the refined tastes of those who cultivated or admired them.

The perfume "Serre Fleurie" would have been expected to elicit a positive response among its target audience. Women of the time would likely have been drawn to its promise of capturing the essence of hothouse flowers in a bottle, offering a sensory experience reminiscent of their favorite blooms. The name itself would evoke emotions of nostalgia for leisurely pursuits, appreciation for natural beauty, and a sense of luxury and refinement.

Corday Perfumes Advertisement 1958

Corday Perfumes Advertisement from 1958 showing perfume presentations and gift sets. Perfumes shown in the ad are: Toujoirs Moi, Toujours Toi, Possession, Fame, Zigane (Tzigane) and Jet.

Where Should I Apply Perfume?

As a general rule, fragrance should be applied to pulse points. This is where the blood vessels are closest to the skin giving off more heat and acting like mini fragrance pumps.

Rusé by Corday c1966

Rusé by Corday: launched in 1966. The name means "Foxy" in French. In USA by 1976.

Corday Solid Perfume Sticks

Pacific Drug Review - Volume 62, Part 2 - Page 76, 1950:

“Eau de Toilette in Solid Form. Eau de Toilette in stick form is available in two fragrances, Toujours Moi and Fame. Advantages claimed for the  new product include ease of application. Supplied in two sizes—-the purse stick in plastic case which sells at $1.50, and the 2 1/2 oz. size in a frosted jar for $2.50.”

Solid perfume sticks, meant to be carried in the purse. Available in Toujours Moi, Zigane, Jet and Fame. Photo from worthpoint.

Femme du Jour by Corday c1926

In 1926, when the perfume "Femme du Jour" was launched, it marked a significant era in the context of the modern woman. This was the Roaring Twenties, a time known for its cultural dynamism and the changing roles of women in society. The modern woman of the 1920s was characterized by her newfound independence, confidence, and boldness. She embraced fashion trends that reflected liberation from traditional norms, such as shorter skirts and bobbed haircuts, and she actively participated in social and cultural activities previously dominated by men.

The name "Femme du Jour," when translated from French to English, means "Woman of the Day." This name would have been chosen by Corday, the perfume brand, to evoke a sense of sophistication, allure, and relevance to the contemporary woman. In the 1920s, there was a growing celebration of the modern woman's autonomy and visibility in public life. By naming their perfume "Femme du Jour," Corday positioned it as a fragrance for the woman who is at the forefront of her time, confident, and ready to seize the day.

This name resonates with women who aspire to be noticed, admired, and remembered. It appeals to those who are fashionable, socially active, and assertive in their pursuits. The kind of woman attracted to such a perfume with this name would likely be someone who appreciates elegance, enjoys being in the spotlight, and values her independence and femininity.

"Femme du Jour" conjures up images of a woman dressed impeccably, with a hint of mystery and allure. It suggests a fragrance that is sophisticated, perhaps with floral or oriental notes that complement the wearer's charisma. Emotionally, the name evokes a sense of empowerment and celebration of womanhood, capturing the essence of a modern woman who is vibrant and influential.

In summary, the launch of "Femme du Jour" in 1926 aligns with the spirit of the modern woman of that era, celebrating her newfound freedoms and expressive individuality. The name itself reflects the aspirations and characteristics of the women who would be drawn to such a perfume, resonating with their desire for elegance, recognition, and self-assured femininity.

Corday's Jardiniere de Corday Perfumed Candles

Corday's Jardiniere de Corday Perfumed Candles. These stand 5" tall.


Soap, Cosmetics, Chemical Specialties - Volume 44 - Page 54, 1968:

“Corday has a perfumed candle in white translucent glass with a French village scene in gold, also on a golden pedestal. It sells for $6.00 and comes in two fragrances, Toujours Moi and Fame.”

Le Chevrefeuille by Corday c1938

"Le Chevrefeuille" by Corday, launched in 1938, emerged during a time when the world was experiencing significant upheaval and change. The late 1930s were marked by the lingering effects of the Great Depression and the mounting tensions that would soon lead to World War II. In such a tumultuous period, there was a pronounced yearning for stability, simplicity, and the comforting familiarity of the past. This context made a return to simpler, soliflore perfumes, reminiscent of the Victorian era, particularly appealing. Soliflore perfumes, which highlight a single floral note, offered an antidote to the complexities of modern life, celebrating the purity and beauty of nature.

"Le Chevrefeuille" is an excellent name for a perfume because it captures the delicate and enchanting essence of the honeysuckle flower. The name itself is melodic and carries an air of elegance and refinement, much like the French language it originates from. For women in the late 1930s, a perfume named "Le Chevrefeuille" would evoke a sense of romance and nostalgia, connecting them to the timeless beauty of nature. The honeysuckle flower symbolizes devoted affection, making it an apt choice for a perfume name during a period when people sought comfort and connection amidst uncertainty.

Women of the time period would likely relate to a perfume called "Le Chevrefeuille" because of its associations with natural beauty and romantic ideals. In a world where industrialization and the specter of war loomed large, the simplicity and purity of a soliflore perfume offered a form of escapism and solace. The honeysuckle's sweet, delicate scent would evoke images of serene gardens and tranquil countryside settings, providing a comforting contrast to the harsh realities of contemporary life. This fragrance would be seen as a manifestation of timeless elegance and feminine grace.

Orchidee Bleue Midget Compact by Corday

Midget Compact #720, Lionel, Paris/NY. Orchidee Bleue de Corday perfume scented, powder w/puff & original papers & box. Silvertone w/bands & diamonds design & cartouche. 1 1/2" x 1 1/4". Never used. 1930-40's.

photos by  B.S. Slosberg, Inc. Auctioneers

Orchidee Bleue Compact by Corday

Lionel, Paris/NY - double compact #74, Perfume scented w/Orchidee Bleue de Corday, embossed powder & rouge with puffs & paper labels, metallic hinged mirror. Silvertone with bands & diamond design & cartouche. 2 1/4 x 1 3/4", never used. Original box. 1920-40's.

photos by B.S. Slosberg, Inc. Auctioneers

Le Muguet de Corday c1931

The early 1930s marked a period of transition and nostalgia in the world of perfumery. Following the opulent and complex fragrances of the 1920s, which often featured rich, heady combinations and exotic notes, there was a shift towards simpler, more natural scents. This return to simpler, soliflore perfumes, reminiscent of the Victorian era, reflected a desire for purity and elegance in the wake of the extravagant Roaring Twenties and the beginning of the Great Depression.

"Muguet," which is French for "lily of the valley," makes an excellent name for a perfume for several reasons. Lily of the valley is a delicate flower with a simple yet enchanting scent, aligning well with the early 1930s trend of soliflore perfumes that highlight the beauty of a single floral note. In France, "muguet" has special cultural significance; on May 1st, it is traditional to give lily of the valley flowers as a symbol of good luck and happiness. This cultural connection would have resonated deeply with French women and those familiar with French customs. Additionally, the name evokes a sense of romance and nostalgia, drawing on the Victorian era's affinity for nature and pure, unadulterated floral scents.

Women in 1931 would likely relate to "Muguet de Corday" through nostalgia and a longing for simpler, more genteel times, appealing to their desire for stability and tradition during the uncertain economic climate of the Great Depression. The name "Muguet" would evoke memories of grace and refinement, qualities to which many women aspired. For French women or those with an affinity for French culture, the name would hold particular charm, connecting them to the traditions and elegance of French heritage.

Tzigane by Corday c1937

 In the late 1930s, Western culture was captivated by the exotic and romanticized notion of gypsy culture, influencing various forms of popular media, including film, literature, and music. This period's fascination with the vibrant, free-spirited lifestyle of the Romani people was reflected in films like "The Devil's Playground" (1936) and "The Girl of the Golden West" (1937), which showcased dramatic and passionate stories set against gypsy backdrops. Literature, such as Jan Yoors' "The Gypsies," delved into the rich traditions and nomadic lifestyles of the Romani people, while Django Reinhardt's pioneering "Gypsy Jazz" music captivated audiences with its unique blend of traditional Romani sounds and jazz.

Vogue, 1938:

"Tzigane," Corday's new perfume, is inspired by the haunting gaiety of gipsy music."

Fashion in the 1930s also embraced gypsy-inspired elements, characterized by flowing silhouettes, vibrant colors, and intricate patterns. Skirts and dresses often featured multiple layers of fabric, creating a voluminous and dramatic look that moved gracefully with the wearer. The color palette was bold, including rich reds, deep purples, and bright yellows, adorned with striking floral motifs and geometric designs. Intricate embellishments like embroidery, beading, and sequins added texture and luxury, while accessories such as large hoop earrings, bangles, and headscarves completed the ensemble. Designers incorporated these elements into their collections, popularizing the gypsy look among fashion icons like Greta Garbo and Marlene Dietrich.

The Stage, 1939:

"Corday's Tzigane, which goes beautifully with the gypsy trend in clothes."

The word "Tzigane" conjures vivid images of wandering Romani caravans traveling through picturesque landscapes, mystical evenings around campfires with fortune-telling and dancing under the stars, and exotic elegance with vibrant fabrics, intricate jewelry, and luxurious scents. Emotionally, "Tzigane" evokes a sense of romance and adventure, embodying the thrill of the unknown and the promise of new experiences. It speaks to a yearning for freedom and independence, offering a symbolic departure from societal norms and constraints, while also carrying a sense of mystery and intrigue, appealing to the allure of the unseen.

The Pittsburgh Press, 1940:

 "A touch of drama...Tzigane by Corday. Women love drama...here it is, in liquid form! Not the sort of fragrance she’ll wear every day, but the kind she’ll save for special occasions. An unforgettable scent connected in your mind somehow with antique jewels, mysterious candlelight, rustling satin. Comes in a poetic box shaped like a violin, covered in glowing rayon satin…$8, $15, $27.50, and $50. Toilet Water $3.75."

Given this cultural backdrop, "Tzigane" by Corday, launched in 1937, was an apt name for a perfume. It resonated with women's desires for adventure, freedom, and exoticism, offering an olfactory escape into a romanticized world. Women of the time, captivated by the romantic notion of the gypsy lifestyle, would relate to and respond positively to a perfume named "Tzigane." The name suggested a fragrance that was mysterious, exotic, and evocative of distant lands and adventurous travels, making it a unique and compelling choice that stood out in the market, rich in cultural connotations and sensory allure.

L'Ardente Nuit by Corday c1930

L’Ardente Nuit by Corday: launched in 1930. The name means "The Fiery Night" in French. It was suggested to be worn with "rich fabrics and furs."