Serre Fleurie by Corday c1924

In 1924, the launch of "Serre Fleurie" by Corday would have coincided with a period marked by significant social and cultural shifts, particularly in the context of women's roles and interests. During this time, hothouse flowers continued to hold a special allure among women of the upper class and those who pursued leisurely hobbies.

The name "Serre Fleurie" ("flowering conservatory" in French) would have been particularly apt for a perfume launched in this era. It would evoke imagery of carefully cultivated gardens within a conservatory, where rare and exotic flowers like orchids, gardenias, and jasmine bloomed under controlled conditions. These hothouse flowers symbolized refinement, beauty, and exclusivity, appealing to the tastes of sophisticated women who appreciated luxury and elegance.

For women of the early 20th century, "Serre Fleurie" would likely have resonated deeply. The name would have conjured images of lush floral arrangements, the delicate fragrance of exotic blooms, and the serene atmosphere of a well-tended conservatory garden. It would have appealed to their appreciation for natural beauty and the artistry involved in hothouse gardening, which was often a hobby pursued by women of means.

Hothouse flowers typically included species that required careful cultivation due to their sensitivity to temperature and humidity changes. These flowers were prized for their rarity and the skill required to maintain them, reflecting the refined tastes of those who cultivated or admired them.

The perfume "Serre Fleurie" would have been expected to elicit a positive response among its target audience. Women of the time would likely have been drawn to its promise of capturing the essence of hothouse flowers in a bottle, offering a sensory experience reminiscent of their favorite blooms. The name itself would evoke emotions of nostalgia for leisurely pursuits, appreciation for natural beauty, and a sense of luxury and refinement.

Corday Perfumes Advertisement 1958

Corday Perfumes Advertisement from 1958 showing perfume presentations and gift sets. Perfumes shown in the ad are: Toujoirs Moi, Toujours Toi, Possession, Fame, Zigane (Tzigane) and Jet.

Where Should I Apply Perfume?

As a general rule, fragrance should be applied to pulse points. This is where the blood vessels are closest to the skin giving off more heat and acting like mini fragrance pumps.

Rusé by Corday c1966

Rusé by Corday: launched in 1966. The name means "Foxy" in French. In USA by 1976.

Corday Solid Perfume Sticks

Pacific Drug Review - Volume 62, Part 2 - Page 76, 1950:

“Eau de Toilette in Solid Form. Eau de Toilette in stick form is available in two fragrances, Toujours Moi and Fame. Advantages claimed for the  new product include ease of application. Supplied in two sizes—-the purse stick in plastic case which sells at $1.50, and the 2 1/2 oz. size in a frosted jar for $2.50.”

Solid perfume sticks, meant to be carried in the purse. Available in Toujours Moi, Zigane, Jet and Fame. Photo from worthpoint.

Femme du Jour by Corday c1926

In 1926, when the perfume "Femme du Jour" was launched, it marked a significant era in the context of the modern woman. This was the Roaring Twenties, a time known for its cultural dynamism and the changing roles of women in society. The modern woman of the 1920s was characterized by her newfound independence, confidence, and boldness. She embraced fashion trends that reflected liberation from traditional norms, such as shorter skirts and bobbed haircuts, and she actively participated in social and cultural activities previously dominated by men.

The name "Femme du Jour," when translated from French to English, means "Woman of the Day." This name would have been chosen by Corday, the perfume brand, to evoke a sense of sophistication, allure, and relevance to the contemporary woman. In the 1920s, there was a growing celebration of the modern woman's autonomy and visibility in public life. By naming their perfume "Femme du Jour," Corday positioned it as a fragrance for the woman who is at the forefront of her time, confident, and ready to seize the day.

This name resonates with women who aspire to be noticed, admired, and remembered. It appeals to those who are fashionable, socially active, and assertive in their pursuits. The kind of woman attracted to such a perfume with this name would likely be someone who appreciates elegance, enjoys being in the spotlight, and values her independence and femininity.

"Femme du Jour" conjures up images of a woman dressed impeccably, with a hint of mystery and allure. It suggests a fragrance that is sophisticated, perhaps with floral or oriental notes that complement the wearer's charisma. Emotionally, the name evokes a sense of empowerment and celebration of womanhood, capturing the essence of a modern woman who is vibrant and influential.

In summary, the launch of "Femme du Jour" in 1926 aligns with the spirit of the modern woman of that era, celebrating her newfound freedoms and expressive individuality. The name itself reflects the aspirations and characteristics of the women who would be drawn to such a perfume, resonating with their desire for elegance, recognition, and self-assured femininity.

Corday's Jardiniere de Corday Perfumed Candles

Corday's Jardiniere de Corday Perfumed Candles. These stand 5" tall.


Soap, Cosmetics, Chemical Specialties - Volume 44 - Page 54, 1968:

“Corday has a perfumed candle in white translucent glass with a French village scene in gold, also on a golden pedestal. It sells for $6.00 and comes in two fragrances, Toujours Moi and Fame.”

Le Chevrefeuille by Corday c1938

"Le Chevrefeuille" by Corday, launched in 1938, emerged during a time when the world was experiencing significant upheaval and change. The late 1930s were marked by the lingering effects of the Great Depression and the mounting tensions that would soon lead to World War II. In such a tumultuous period, there was a pronounced yearning for stability, simplicity, and the comforting familiarity of the past. This context made a return to simpler, soliflore perfumes, reminiscent of the Victorian era, particularly appealing. Soliflore perfumes, which highlight a single floral note, offered an antidote to the complexities of modern life, celebrating the purity and beauty of nature.

"Le Chevrefeuille" is an excellent name for a perfume because it captures the delicate and enchanting essence of the honeysuckle flower. The name itself is melodic and carries an air of elegance and refinement, much like the French language it originates from. For women in the late 1930s, a perfume named "Le Chevrefeuille" would evoke a sense of romance and nostalgia, connecting them to the timeless beauty of nature. The honeysuckle flower symbolizes devoted affection, making it an apt choice for a perfume name during a period when people sought comfort and connection amidst uncertainty.

Women of the time period would likely relate to a perfume called "Le Chevrefeuille" because of its associations with natural beauty and romantic ideals. In a world where industrialization and the specter of war loomed large, the simplicity and purity of a soliflore perfume offered a form of escapism and solace. The honeysuckle's sweet, delicate scent would evoke images of serene gardens and tranquil countryside settings, providing a comforting contrast to the harsh realities of contemporary life. This fragrance would be seen as a manifestation of timeless elegance and feminine grace.

Orchidee Bleue Midget Compact by Corday

Midget Compact #720, Lionel, Paris/NY. Orchidee Bleue de Corday perfume scented, powder w/puff & original papers & box. Silvertone w/bands & diamonds design & cartouche. 1 1/2" x 1 1/4". Never used. 1930-40's.

photos by  B.S. Slosberg, Inc. Auctioneers

Orchidee Bleue Compact by Corday

Lionel, Paris/NY - double compact #74, Perfume scented w/Orchidee Bleue de Corday, embossed powder & rouge with puffs & paper labels, metallic hinged mirror. Silvertone with bands & diamond design & cartouche. 2 1/4 x 1 3/4", never used. Original box. 1920-40's.

photos by B.S. Slosberg, Inc. Auctioneers

Le Muguet de Corday c1931

The early 1930s marked a period of transition and nostalgia in the world of perfumery. Following the opulent and complex fragrances of the 1920s, which often featured rich, heady combinations and exotic notes, there was a shift towards simpler, more natural scents. This return to simpler, soliflore perfumes, reminiscent of the Victorian era, reflected a desire for purity and elegance in the wake of the extravagant Roaring Twenties and the beginning of the Great Depression.

"Muguet," which is French for "lily of the valley," makes an excellent name for a perfume for several reasons. Lily of the valley is a delicate flower with a simple yet enchanting scent, aligning well with the early 1930s trend of soliflore perfumes that highlight the beauty of a single floral note. In France, "muguet" has special cultural significance; on May 1st, it is traditional to give lily of the valley flowers as a symbol of good luck and happiness. This cultural connection would have resonated deeply with French women and those familiar with French customs. Additionally, the name evokes a sense of romance and nostalgia, drawing on the Victorian era's affinity for nature and pure, unadulterated floral scents.

Women in 1931 would likely relate to "Muguet de Corday" through nostalgia and a longing for simpler, more genteel times, appealing to their desire for stability and tradition during the uncertain economic climate of the Great Depression. The name "Muguet" would evoke memories of grace and refinement, qualities to which many women aspired. For French women or those with an affinity for French culture, the name would hold particular charm, connecting them to the traditions and elegance of French heritage.

Tzigane by Corday c1937

 In the late 1930s, Western culture was captivated by the exotic and romanticized notion of gypsy culture, influencing various forms of popular media, including film, literature, and music. This period's fascination with the vibrant, free-spirited lifestyle of the Romani people was reflected in films like "The Devil's Playground" (1936) and "The Girl of the Golden West" (1937), which showcased dramatic and passionate stories set against gypsy backdrops. Literature, such as Jan Yoors' "The Gypsies," delved into the rich traditions and nomadic lifestyles of the Romani people, while Django Reinhardt's pioneering "Gypsy Jazz" music captivated audiences with its unique blend of traditional Romani sounds and jazz.

Vogue, 1938:

"Tzigane," Corday's new perfume, is inspired by the haunting gaiety of gipsy music."

Fashion in the 1930s also embraced gypsy-inspired elements, characterized by flowing silhouettes, vibrant colors, and intricate patterns. Skirts and dresses often featured multiple layers of fabric, creating a voluminous and dramatic look that moved gracefully with the wearer. The color palette was bold, including rich reds, deep purples, and bright yellows, adorned with striking floral motifs and geometric designs. Intricate embellishments like embroidery, beading, and sequins added texture and luxury, while accessories such as large hoop earrings, bangles, and headscarves completed the ensemble. Designers incorporated these elements into their collections, popularizing the gypsy look among fashion icons like Greta Garbo and Marlene Dietrich.

The Stage, 1939:

"Corday's Tzigane, which goes beautifully with the gypsy trend in clothes."

The word "Tzigane" conjures vivid images of wandering Romani caravans traveling through picturesque landscapes, mystical evenings around campfires with fortune-telling and dancing under the stars, and exotic elegance with vibrant fabrics, intricate jewelry, and luxurious scents. Emotionally, "Tzigane" evokes a sense of romance and adventure, embodying the thrill of the unknown and the promise of new experiences. It speaks to a yearning for freedom and independence, offering a symbolic departure from societal norms and constraints, while also carrying a sense of mystery and intrigue, appealing to the allure of the unseen.

The Pittsburgh Press, 1940:

 "A touch of drama...Tzigane by Corday. Women love drama...here it is, in liquid form! Not the sort of fragrance she’ll wear every day, but the kind she’ll save for special occasions. An unforgettable scent connected in your mind somehow with antique jewels, mysterious candlelight, rustling satin. Comes in a poetic box shaped like a violin, covered in glowing rayon satin…$8, $15, $27.50, and $50. Toilet Water $3.75."

Given this cultural backdrop, "Tzigane" by Corday, launched in 1937, was an apt name for a perfume. It resonated with women's desires for adventure, freedom, and exoticism, offering an olfactory escape into a romanticized world. Women of the time, captivated by the romantic notion of the gypsy lifestyle, would relate to and respond positively to a perfume named "Tzigane." The name suggested a fragrance that was mysterious, exotic, and evocative of distant lands and adventurous travels, making it a unique and compelling choice that stood out in the market, rich in cultural connotations and sensory allure.

L'Ardente Nuit by Corday c1930

L’Ardente Nuit by Corday: launched in 1930. The name means "The Fiery Night" in French. It was suggested to be worn with "rich fabrics and furs."

Les Lilas de Corday c1931

"Les Lilas de Corday," launched in 1931, emerged during a fascinating period in perfume history, characterized by a resurgence of interest in simpler, more singular floral fragrances reminiscent of the Victorian era. This era marked a return to soliflore perfumes, which focus on showcasing the scent of a single flower, echoing the elegance and refinement associated with the past.

The name "Les Lilas," meaning "The Lilacs" in French, would make a perfect choice for a perfume in this context. Lilacs, with their delicate, sweet fragrance, are symbolic of springtime and renewal. For women of the early 20th century, a perfume called "Les Lilas" would evoke images of blooming gardens, romantic walks in the countryside, and the innocence and femininity associated with flowers. It would resonate deeply with their desire for elegance and nostalgia for simpler times, aligning perfectly with the cultural sentiments of the era.

Women of this time period would likely respond positively to a perfume named "Les Lilas." The name itself suggests a fragrance that is floral, fresh, and evocative of nature's beauty. It would appeal to their desire for refined and classic scents that complemented their elegant attire and sophisticated lifestyles. The emotions stirred by "Les Lilas" would be those of joy, nostalgia, and a connection to the natural world.

Le Pois de Senteur by Corday c1931

In 1931, the launch of "Pois de Senteur de Corday" occurred during a period characterized by a return to simpler, more natural fragrances. This era marked a shift away from the complex, opulent perfumes of the 1920s, aligning instead with the elegance and purity reminiscent of the Victorian era's soliflore (single flower) perfumes. This trend was partly a response to the turbulent times following the Wall Street Crash of 1929, which led to the Great Depression. As people sought comfort and stability, there was a nostalgic return to simpler, more familiar scents.

"Pois de Senteur," which translates to "Sweet Pea" in English, is an excellent name for a perfume due to several reasons. The name evokes the delicate, fresh, and sweet fragrance of the sweet pea flower. This flower is associated with the innocence, grace, and purity often celebrated in Victorian floral symbolism. The imagery of blooming sweet peas can conjure up feelings of nostalgia, tranquility, and romanticism. The French name "Pois de Senteur" adds an element of sophistication and elegance, distinguishing it from more straightforward English names. It conveys a sense of refinement and exclusivity that would appeal to women seeking an air of grace and class. Women of the early 20th century were familiar with the language of flowers, a popular Victorian practice where different flowers held specific meanings. Sweet pea flowers symbolized delicate pleasure and lasting friendship, making the name resonate emotionally and culturally.

Women in the 1930s, living through economic hardship, would likely appreciate the nostalgic and simple beauty of "Pois de Senteur." The perfume would evoke memories of a more stable and refined past, offering a sense of comfort and elegance amid the uncertainty of the Great Depression. The delicate and natural scent would also appeal to the growing desire for authenticity and simplicity in daily life, countering the opulence of the previous decade.